How to Better Engage Millennials as You Recruit - Spark Hire

How to Better Engage Millennials as You Recruit - Spark HireIts no secret that the recruiting process has changed drastically, particularly when it comes to appealing to the younger generation of workers. When you want to add millennials to your staff, continuing to use the old ways of recruiting will leave you spinning your wheels. In order to engage millennials as you recruit, youll need to keep the process creative. Here are some tips for effectively recruiting the younger generationMake it personalMillennials grew up interacting with brands on a one-on-one level via Twitter, Facebook and personalized e-mail marketing campaigns, therefore, the To Whom it May Concern format simply doesnt speak to them. If you want to recruit a millennial, make the experience a personalized one. Get to know them and how they prefer to communicate. Ditch the copy and paste messages or overly formal e-mail greetings and make it a point to develop personal connections.Be honest about whats going onMill ennials value transparency from the brands they rely on this includes the companies they may want to work for too. If you have information, even vague amounts of it, available about whats going on during the hiring process, always share it with your candidate. Theyll value being kept informed, even if the news isnt always what they want to hear. Many millennials express frustration about the complexity of the hiring process. Keeping them updated can help to minimize this frustration.Help them find a job that makes them feel usefulMillennial candidates often seek out work that they deem meaningful. This could mean that their vorstellung and values are in alignment with the companys, or perhaps theyd like to work for a non-profit. Regardless of what the actual job is, make sure youre placing a candidate somewhere where they will feel useful as they head into the office each day.Empathize with what theyre going throughFor younger workers, the job hunt is still a relatively new concept, and can feel overwhelming. Understand this and do what you can to help them feel valued and appreciated throughout the experience. Even if you dont have any openings that would be right for that candidate in this exact moment, keep in contact and maintain that connection.How do you effectively engagemillennials when you recruit? Share your tips with us in the commentsImage Sergey Nivens/BigStock.com